The Antitrust Committee has released data on its efforts to regulate the advertising market during the first half of 2026.
The agency reported conducting more than 13,500 reviews of advertisements over the period, finding violations of advertising law in nearly 6,000 of them.
Among the findings, 545 advertisements for medicines and biologically active supplements were reviewed, with 51 found to violate legal requirements. Separately, out of roughly 250 cases examined, 54 were found to promote products whose advertising is banned outright — including tobacco, alcohol, e-cigarettes and beer.
Monitoring by the committee turned up 82 instances of advertising for totalizators and bookmakers across 165 checks conducted. In response, the agency submitted requests to the relevant authorities to take action against 76 websites promoting gambling and games of chance — resulting in more than 50 of them being blocked.
Social media monitoring also uncovered three bloggers with large followings who had posted staged videos promoting gambling and betting services on their pages. Administrative violation reports were filed against all three. In one case, videos circulating on social media promoted gambling games under the Melbet brand; the individuals involved were held administratively liable under standard procedure, and the relevant materials were referred to court.
In total, the committee applied enforcement measures against 83 entities found to have violated advertising rules.
The committee's monitoring also flagged advertisements from certain pharmaceutical and medical product manufacturers and sellers for using language, imagery or formats that ran counter to national and family traditions, as well as generally accepted standards of morality and ethics. In one such case, the committee obtained an official assessment from the relevant government body, which concluded that the advertisement's content and depicted scenarios conflicted with accepted moral and ethical norms.
Separately, as part of efforts to protect consumer rights, the committee obtained more than 30 expert opinions from the Ministry of Health, resulting in corrective action in more than 20 cases where deficiencies were identified.
According to the committee, more than 18,000 advertisements in total were examined and analyzed during the review process, with roughly 25% found to be non-compliant with advertising legislation.
In addition, throughout 2026 the committee issued close to 10,000 warnings and formal inquiries to media outlets, Telegram group and channel administrators, .uz domain website operators, advertising agencies, and advertisers, producers, distributors and clients, aimed at preventing further violations.
The Competition Committee said it would continue its oversight of the advertising market and its work to protect consumer rights.
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